FRAY DEVELOPMENT PROJECT ON USA AND BENELUX MARKETS
Project co-funded by the European Regional Development Fund
CAMICERIA FRAY SRL has developed a project divided into a series of targeted interventions on markets particularly attractive for the company type of product – tailored men’s shirts – such as EUROPA (with focus on BENELUX) and USA, to capture in an organic and targeted manner the related demand and further qualify its sales network without neglecting the protection of its historical brand (the company was founded in 1962).
The goal that has animated the development of the project idea is precisely the strengthening and development of the brand towards greater recognition and notoriety, not only for the great quality of the products but also by implementing specific communication and marketing actions.
View the project announcement: