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The first FRAY shirt was sewn in 1962: a work of art, painstakingly finished down to the last detail. At that time, artisanal trades were seen as an expression of manual skill, which is why care, dedication and the final result were all vital objectives.

Today, 50 years on, none of that has changed. There is the same attention to detail and the same quest for perfection, down to the tiniest of particulars. A philosophy that reflects the finest sartorial tradition transmitted by the company’s founder Lucia Pasin to all the staff who have worked with her over the years.