Traditional craftsmanship and expertise for the kind of quality that only skilled artisans can produce.
A process repeated infinitely, in which every shirt is always identical, down to the tiniest detail.
ELEGANCE, TOTAL QUALITY, AND RIGOROUS HAND-FINISHING:
A WELL-TAILORED SHIRT IS AN ASSET THAT NO FASHION TREND HAS EVER SURPASSED.
50 years of history
FRAY first began making shirts in Via Borgonuovo, in the beautiful historic centre of Bologna, just a stone’s throw from the beautiful Piazza Santo Stefano and the two towers that symbolise the city.
The brand began to make a name for itself, and FRAY shirts began selling abroad.
The workshop moved just outside the city centre to facilitate its logistics operations, which were gradually becoming more important.
The growth of FRAY’s international commercial operations and the acquisition of another brand led the company to make the definitive move to the new, more modern factory at Casalecchio di Reno.